U+Teum: Connecting People and Art Through Technology

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For years, LG U+ has used technology to connect people with one another and with their everyday lives.
Today, through Teum, we aim to build on that foundation by connecting people with art.

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As AI becomes an increasingly integral part of everyday life, we believe that uniquely human qualities, such as creativity, imagination, personal taste, and the ability to understand one another, matter more than ever.

Guided by this belief, Teum helps people discover new tastes and perspectives through technology.

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Many emerging artists today find it difficult to secure opportunities to present their work.
At the same time, many people remain interested in art, yet still find it unfamiliar or difficult to engage with.

Teum takes notice of the distance that exists between creators and audiences.
It aims to bridge that gap and bring the two closer together.

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Artists participating in the reopening of U+Teum. From left : Eric Oh, Kim Do-eun, Sanghee, and Nam Min-oh.

For artists, Teum provides a platform to showcase new ideas and creative processes.
For visitors, it offers opportunities to discover emerging artists and their work,
engage with art more easily, and develop their own artistic tastes.

That is why Teum takes a different approach from traditional galleries that focus on displaying finished works.
Rather than passively viewing finished works, visitors are invited to engage with the artists’ experiments and creative journeys.

Built around four core values, Discovery, Experimentation, Empathy, and Growth, Teum provides emerging artists with opportunities to showcase their work, while allowing visitors to experience both the artworks and the artists’ growth.

Inspired by the garage origins of many of today’s leading technology companies, Teum positions itself not as an Art Gallery, but as an Art Garage, a place where new art begins.

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AI technology also helps visitors engage with art more comfortably and from their own perspectives.

Through AI Art Mate, visitors can receive personalized artwork explanations from an AI docent tailored to their tastes. The artworks they select and the preferences they show throughout their visit are analyzed to create a personalized Art Report.

Through this, we aim to make art more approachable and help visitors discover their own artistic tastes.

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Just as LG U+ has used technology to make everyday life simpler and more convenient,
we believe art and culture should be accessible to everyone.

Teum brings the Simply U+ philosophy into the world of art and culture.

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